Portrait of Marko Jankovic, founder of Cold Traffic Lab

Marko Jankovic

Founder of Cold Traffic Lab
Scaling partner of industry leaders and experts specializing in direct response and PPC

The Rolls-Royce advisor's choice for qualified leads

Jason Lim
Ex-sales advisor at Rolls-Royce, serial entrepreneur

Back in 2023, Jason launched his brand-new sales program called 1-Pitch. A superior system designed to clear objections upfront, which makes closing way easier on the first call or meeting. And given the super-expensive offers he sells, it only makes sense to attract successful salespeople and biz owners.

But the problem was, the majority of leads hopping onto his webinars were either beginners or people not willing to invest.

That's when we started working together, and 2 weeks later, we filled the room with serious people ready and willing to buy.

How?

Step #1

Re-positioning

Instead of promoting sales education (like all the other gurus), we positioned it as an objection-prevention system and offered Closing Scripts as a bonus. That put us in a separate category, attractive to people who face objections (not newbies).

Step #2

Tweaked messaging towards solution-aware audience

These two changes allowed us to get qualified salespeople and biz owners for only $2.50 per lead. (Sure, his authority played a big role, but the real results happened only after applying these two steps.)

So yes, it's possible to get super-quality leads and clients for a few bucks, and this proves it.

Portrait of Jason Lim

Jason Lim

Ex-sales advisor at Rolls-Royce · Serial entrepreneur

The UK's leading property investor cut acquisition cost by 77%

Mark's the guy who spoke on stages with leading realtors and investors, including Robert Kiyosaki, but when it comes to his inbound system, he was still unnecessarily overpaying for leads.

When we started working, his ads were bringing leads for $22. A few campaigns later, we slashed the CPL down to only $5.

What made the biggest difference was restructuring the offer and the front-end funnel.

Instead of selling a broad offer (property blueprint), we found a tiny, specific problem that was preventing people from even thinking about getting into property.

No capital to buy a home.

So what we offered was a quick guide on raising capital, and we saw a tremendous increase in lead volume for the same advertising dollar the second we implemented the new offer.

$22

CPL before

$5

CPL after

77%

Reduction

Portrait of Mark Harvey

Mark Harvey

RealLife Group

From $15k/mo to $120k/mo without sales funnels and emails

One of the most common problems among trading brokers and their affiliate partners is a lack of control over leads.

Agencies and affiliate partners generate leads and send them over to brokers, while brokers' sales reps call the leads. As a result, there are no sales letters to control the conversion rate, or emails to recover those leads who lose interest in the process.

And Nabu, as the affiliate partner, had zero control over the sales reps, their approach to selling, and their expertise. As a result, they were stuck at low lead volume — because they couldn't nail a high enough quality of leads. Despite their efforts to improve it through different funnels — ebooks, quizzes, and reports — they still couldn't increase the closing rates of those leads.

But after applying a few changes in their ad account, we saw a drastic increase in the conversion rate — even though the sales reps were the same.

What changed?

We started running the "Mini Sales Letter" ads. Instead of letting leads receive half-assed education from sales reps, I took this into my own hands and kept pumping out mini sales letter ads until we found a few winners. These ads took the department from $15k/mo to $120k/mo, while increasing the profit margin by 20% from the moment we started working together.

$15k/mo

Before

$120k/mo

After

+20%

Margin lift

Portrait of Marko Maksimovic

Marko Maksimovic

Nabu Global FZE

And the list goes on and on, including:

Portrait of Daniel Tolson

Daniel Tolson

The Voice Whisperer

Australian therapist featured on TV and in the media

Portrait of Ultimate Closer

Ultimate Closer

Education Platform

Education platform for salespeople

Portrait of Kathlyn Toh

Kathlyn Toh

Beyond Insights

Investing guide for employees

Different companies – different problems. And generic advice (like "test more") rarely works without understanding the problem in detail. That's why it's crucial to pinpoint the real problem.

  • It could be the offer.
  • Positioning.
  • Ad copy.
  • Or sales funnel copy.
  • Messaging not matching the market awareness and sophistication.
  • Or some other tiny, overlooked detail that stops qualified leads and buyers from moving forward.

And sometimes it only takes one tweak to unclog that bottleneck and start receiving business.

That's why I'm offering Coffee Chats

First, so we don't drink our morning coffee alone. Why, when we could sip together and share some fun stories?

Second, to look into your funnel and spot the bottleneck. (And no, it's not a call where I'm selling you on the next thing. If you need me, you can ping me, or not. But no selling in the morning, please!)